Augmented reality (AR) can make your business stand out. It offers a host of functions that allow users to create experiences on images, surfaces, areas or even locations.
Key features of AR include:
Visualization
Augmented reality offers an intriguing solution to this growing phenomenon of returning shoppers who expect the same experience online as when shopping offline. Augmented reality can help provide this same level of engagement across every aspect of retail customer journeys.
Furniture retailers employ AR to allow their customers to use AR on their smartphones to see a virtual model of furniture in a room before making purchasing decisions, helping them visualize if the piece will fit and reducing returns. Furthermore, Sephora’s Virtual Artist tool enables shoppers to virtually try makeup before purchase; increasing engagement with and confidence in beauty brands as well as driving sales for them.
PlugXR Solutions provides businesses with an easy, no-code platform that enables them to craft engaging experiences for their audiences. If you want to explore augmented reality as part of your marketing, contact us immediately and book a demo; our team of experts are standing by with answers. You can even download our eBook on this topic!
Training
Augmented reality (AR) has quickly transformed how businesses engage with customers, becoming an essential element of shopping experiences. AR holds significant promise to add significant value and build customer trust in online retail businesses; by providing seamless interactions between products and services offered to shoppers augmented reality helps ensure confident purchases.
AR is an effective training tool for new employees, as its interactive, visual content makes learning faster. AR helps reduce time needed to learn step-by-step instructions. However, to ensure success with AR training it’s essential that employees become acquainted gradually by giving them interactive challenges that build confidence and familiarity with this format of training.
Field execution teams often struggle to sell in new in-store marketing concepts for their brand, using paper printouts or lackluster Power Point presentations as tools to present new in-store concepts to store managers. Augmented reality solutions like InContext’s SMX GO Retail Execution app enable field teams to visualize and iterate on in-store concepts for an easier sell in and provide a feedback loop back to headquarters so they can react immediately when changes arise.
Education
AR’s 3D models give greater insight into a product than flat drawings and designs do, helping customers intuitively grasp its features and capabilities through step-by-step instructions. AR eliminates the need to read manuals or watch tutorial videos, thus decreasing return rates for returns.
Fashion brands use AR to allow customers to virtually try on clothing styles without taking the plunge, and also to educate employees on how to install and operate heavy machinery.
Augmented reality in marketing allows companies to create impressive experiences for customers that set them apart, helping build loyalty and engagement while increasing brand recognition and value. Experience-marketing strategies tend to be more persuasive and memorable.
Product Demonstration
Augmented reality offers retailers an innovative and engaging way to present their products, engaging customers and increasing KPIs by creating immersive experiences that bridge the digital and physical realms. AR offers businesses many applications that can drive sales while improving customer satisfaction, such as virtual try-ons or space visualization.
Sephora’s virtual makeup artist app allows customers to test out different lipstick colors and cosmetic shades without making a commitment to purchase anything – not only is this experience engaging but it can help shoppers feel more secure about their buying decisions!
Augmented Reality in Retail can also assist customers in making better purchasing decisions by overlaying product specifications and information onto products and surfaces, helping customers make informed buying decisions. Furthermore, AR can serve as an effective training tool for industrial or manufacturing equipment by showing how to operate or maintain it in real time; additionally it may be used remotely as support and troubleshooting assistance reducing the need for personal support or manuals.
Engagement
AR provides customers with an opportunity to build trust by showing how a product or service works in real-time, providing visual guidance, information overlay, and streamlining processes such as manufacturing, design, retail, etc. AR can increase efficiency while decreasing errors across a wide variety of sectors such as manufacturing, design, retail and more.
BMW i Visualizer app enables users to select furniture and place it virtually in their living spaces to see if it will fit, eliminating unnecessary trips to stores. Augmented reality apps like InContext’s SMX GO allow retailers to monitor in-store execution and rapidly communicate changes back to headquarters for quick resolution of issues in real time.
Image tracking is a form of markerless augmented reality that utilizes software to recognize and track images, allowing a device to overlay digital information or interactive experiences over them. An iconic example is Pokemon Go’s use of location-based AR to display digital imagery within users’ environments; PlugXR also supports image tracking to make creating immersive augmented reality experiences simple when dealing with printed material.
